Moms Ambush New Kid on the Block Joey McIntyre in Hilarious Ad

You have no makeup on, you haven’t brushed your teeth, and suddenly you spy your childhood heartthrob, New Kids on the Block’s Joey McIntyre, one aisle over in Target.

7 Valentine’s Day Crafts and Activities That You Can Actually do with Kids

One of the easiest ways to tell someone to be your Valentine is with a DIY present. Brooke Mahan of Whats Up Moms has lots of creative crafts and even some sweet treats that both kids and adults will love.

Back to School Tips from What’s Up Moms

Fruit of the Loom partnered with the number one parenting channel on YouTube, What’s Up Moms to give parents their top tips and tricks for making the most hectic time of year as simple as possible.

Thanksgiving Table Ideas to Wow Your Guests

Brooke Mahan of YouTube channel WhatsUpMoms visits TODAY with simple DIY tricks to impress adult guests at Thanksgiving, from elegantly wrapped silverware to spray-painted leaves.

Rio Olympics Party: Try These Colorful Decoration Ideas

Brooke Mahan, one of the mothers behind the popular YouTube channel “What’s Up Moms,” joins TODAY with tips on how to throw a Olympic-themed party with gold medal flair, including a “Go USA” pennant banner.

To Reach Millennial Mothers, Viacom Teams Up With YouTube’s ‘What’s Up Moms’

After helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What’s Up Moms to reach them.

Maria Shriver to ‘What’s Up Moms’: Here’s what I wish I’d known about motherhood

[Elle Walker] is the creative force behind “What’s Up Moms,” a YouTube channel with more than 150,000 subscribers devoted to helping moms learn — and laugh.

What’s up Moms Partners with aden + anais on Its First-Ever Branded Product

Inspired by WUM’s warm and sunny logo, the limited edition silky soft swaddle is designed to bring comfort to babies and exceptional style to mom.

How One YouTube Star Is Building A New Audience and Mom-Focused Content Platform

Elle Walker found YouTube success with her What’s Up Elle series. Now, she’s building a whole new audience with What’s Up Moms, and looking at expanding beyond YouTube.

YouTube Millionaires: What’s Up Moms Hosts “All Try To Be The Best We Can In Our Roles”

What’s Up Moms videos range from helpful “mom hacks” to elaborate song parodies, but the channel always maintains the upbeat, colorful tone its viewers love.

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