Forbes Top Influencers: How What’s Up Moms Turned Viral Videos Into A Media Company

Meg Resnikoff and Elle Walker had been classmates at Stanford University; in the years since graduation, they went their separate ways, working, respectively, in digital media and business strategy.

Two Social Media Heavyweights Show Us Inside Amazon’s Influencer Program

The Deal Guy and What’s Up Moms, original participants in the program, are pleased with early returns.

Amazon Cashes In On YouTube Stars Making Millions

It started four years ago with a video on how to make broccoli soup. Now WhatsUpMoms, a YouTube channel launched by a trio of southern California mothers, is an empire.

Amazon Is Recruiting Social Media Celebrities To Start Their Own Stores On Its Site

Amazon is seeking social media celebrities.  The online shopping giant quietly launched a new program this week in which influencers with “large followings” can apply to host their own stores on its site in exchange for a commission on products sold

Amazon Quietly Launches Its Own Social Media Influencer Program Into Beta

Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well.

Slime Time! Join the Viral Sensation With Your Kids With This Simple Recipe

Slime is the hot new YouTube trend that has parents across the country using glue more than ever before. Brooke Mahan of YouTube channel What’s Up Moms and her young assistant show TODAY how to make several types of slime using glue, baking soda and contact solution.

Inside an L.A. Office With All the Comforts of Home

When the women behind What’s Up Moms, the top moms network on YouTube, moved into their new office space in Los Angeles, they were greeted with a blank slate. So they enlisted interior designer Lorri Dyner to completely overhaul the 1930s bungalow.

Moms Ambush New Kid on the Block Joey McIntyre in Hilarious Ad

You have no makeup on, you haven’t brushed your teeth, and suddenly you spy your childhood heartthrob, New Kids on the Block’s Joey McIntyre, one aisle over in Target.

6 New Ways to Organize Your Kid’s Toys, Games and Artwork

New storage ideas, courtesy of the team at WhatsUpMoms, has us rethinking everything we know about putting away all the toy cars, puzzles and piles of artwork your child continues to accumulate.

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