After helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What’s Up Moms to reach them.
Inspired by WUM’s warm and sunny logo, the limited edition silky soft swaddle is designed to bring comfort to babies and exceptional style to mom.
Elle Walker found YouTube success with her What’s Up Elle series. Now, she’s building a whole new audience with What’s Up Moms, and looking at expanding beyond YouTube.
What’s Up Moms videos range from helpful “mom hacks” to elaborate song parodies, but the channel always maintains the upbeat, colorful tone its viewers love.
YouTube Sensation “What’s Up Moms” and Parents Magazine Partner to Reach Millennial Moms
Jeff Lucas’ content creation game is on point.