Back to School Tips from What’s Up Moms

Fruit of the Loom partnered with the number one parenting channel on YouTube, What’s Up Moms to give parents their top tips and tricks for making the most hectic time of year as simple as possible.

To Reach Millennial Mothers, Viacom Teams Up With YouTube’s ‘What’s Up Moms’

After helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What’s Up Moms to reach them.

Maria Shriver to ‘What’s Up Moms’: Here’s what I wish I’d known about motherhood

[Elle Walker] is the creative force behind “What’s Up Moms,” a YouTube channel with more than 150,000 subscribers devoted to helping moms learn — and laugh.

What’s up Moms Partners with aden + anais on Its First-Ever Branded Product

Inspired by WUM’s warm and sunny logo, the limited edition silky soft swaddle is designed to bring comfort to babies and exceptional style to mom.

How One YouTube Star Is Building A New Audience and Mom-Focused Content Platform

Elle Walker found YouTube success with her What’s Up Elle series. Now, she’s building a whole new audience with What’s Up Moms, and looking at expanding beyond YouTube.

YouTube Millionaires: What’s Up Moms Hosts “All Try To Be The Best We Can In Our Roles”

What’s Up Moms videos range from helpful “mom hacks” to elaborate song parodies, but the channel always maintains the upbeat, colorful tone its viewers love.

Meredith And The Parents Network Tap “What’s Up Moms” For Exclusive Partnership

YouTube Sensation “What’s Up Moms” and Parents Magazine Partner to Reach Millennial Moms

Influencers Win For Brands In The Ad-Blocking Economy

Personal storytelling is what makes these influencers compelling and authentic.

Need a little sunshine in your inbox?